Exposure effect

The exposure effect is the fact that the repeated presence of a stimulus can increase its attractiveness or sense of familiarity. This mechanism helps explain preferences in music, advertising, relationships, and consumer choices. This does not mean, however, that the more commonly seen solution is objectively better; it can only be more easily processed and less alien.

Before choosing, ask yourself whether you really value the option or whether you've just seen it often. Compare it to one lesser-known alternative using the same criteria.