Halo effect
The halo effect is a judgment bias in which one positive characteristic influences the overall evaluation of a person, thing, or situation.
Definicja
The halo effect occurs when a good first feature, e.g. attractiveness, self-confidence or prestige, spills over into the evaluation of other, independent features. It can impact recruitment, relationships, marketing and competency assessment. Its opposite is the horn effect, when one negative feature lowers the assessment of the whole.
Kluczowe idee
Brak kluczowych idei.
Praktyka i życie
When evaluating a person or a project, separate the criteria: appearance, competence, evidence, behavior, result. Evaluate each area separately before drawing an overall conclusion.
Częste błędne rozumienie
It is a mistake to treat a good impression as evidence of quality. The second mistake is to ignore data that contradicts the first positive assessment.
Pytania do autorefleksji
Brak pytań do autorefleksji.
Źródła
Brak źródeł.