Brainstorming

Brainstorming is intended to separate the idea generation phase from the selection phase. In practice, its effectiveness depends on the principles: suspension of criticism, quantity before quality at the beginning, combining ideas and subsequent evaluation according to criteria. Research on group work shows that classic brainstorming can suffer from production blocking, fear of evaluation and social loafing, so individual generation first and then collaborative synthesis often work better.

First, give each person 5 minutes to write down their ideas on their own. Only then collect the proposals, combine similar ones and evaluate them according to clear criteria.