Brainstorming
Brainstorming is a method of generating many ideas before evaluating them, used in creative work and problem solving.
Definition
Brainstorming is intended to separate the idea generation phase from the selection phase. In practice, its effectiveness depends on the principles: suspension of criticism, quantity before quality at the beginning, combining ideas and subsequent evaluation according to criteria. Research on group work shows that classic brainstorming can suffer from production blocking, fear of evaluation and social loafing, so individual generation first and then collaborative synthesis often work better.
Key ideas
- Oddzielenie generowania od oceny
- Ilość pomysłów jako surowiec
- Ryzyko blokad grupowych
Practice and life
First, give each person 5 minutes to write down their ideas on their own. Only then collect the proposals, combine similar ones and evaluate them according to clear criteria.
Common misunderstanding
It is a mistake to evaluate ideas as they are being created. The second mistake is the dominance of one person, which causes the group to lose the diversity of perspectives.
Questions for self-reflection
- Czy teraz tworzę, czy już oceniam?
- Jak zapewnić głos osobom cichszym?
- Jakie kryteria zdecydują, które pomysły przejdą dalej?